Merchant experience · Growth
Designing Merchant Communications
A system design exercise connecting merchant communications across onboarding and beyond—through WhatsApp, email, the dashboard, and other touchpoints.
In progressNaman Bhatia
Hi, I am Naman.
I design think before I design, mostly about the people I'm designing for. My days revolve around pixels and paper, and you'll find a little bit of both in this little corner of mine.
I have 5+ years of experience in fintech, designing B2B products, consumer-facing experiences, and compliance-heavy onboarding flows. I untangle messy problems and turn complex requirements into clear, thoughtful experiences.
Experience
Cashfree Payments
Senior Product DesignerApr 2025 — Present
Product DesignerJul 2022 — Mar 2025
Servify
Senior Executive — Visual Design
Apr 2022 — Jun 2022DemandHelm
User Experience Designer
Jun 2021 — Mar 2022Think Design Collaborative
Design Research Intern
May 2020 — Jul 2020Space Matrix
Design Intern
Mar 2019 — Jun 2019Ochre Architects — India
Architectural Intern
Jun 2017 — Dec 2017How I work
Every problem needs a different approach. These are the principles I keep coming back to.
Understand the mess
I talk to people, map the system, and work through the constraints to find the problem worth solving.
Make it tangible
I turn questions into flows and prototypes, then test them with users and the people building the product.
Learn and refine
I use feedback and real-world behaviour to see what works, revisit assumptions, and improve the experience.
Where I studied
School of Planning and Architecture, Delhi
Masters of Design
2019 — 2021Government College of Architecture, Lucknow
Bachelors of Architecture
2014 — 2019
Outside work
When I'm away from product screens, I'm usually making something with my hands. Here’s a little of that world—paintings, textures, and pages from my art diary.